01. What is Urbancore?

In the field of fashion aesthetics, “core” is usually used to describe a style. If need a precise definition, Urbancore means “Outdoor sportswear in the city”. This is a fashion style that has emerged among young urban dwellers, combining elements of both sports and outdoor lifestyles. In simpler terms, it means incorporating sporty attire into everyday life situations.

Actually, Urbancore is not the first fashion style closely associated with the "outdoor" concept. As early as last year, Gorpcore, which emphasizes outdoor functionality and minimalism, had already made waves in the fashion industry.

Gorpcore also encourages young people to incorporate professional outdoor gear into urban settings, but its overall style presents a more hardcore and functional aesthetic. If one were to dress like that in work, commute, or date scenarios, it might appear a bit too intense.

Instead of being obsessed with hardcore outdoor pieces, the young are more interested in fashion styles that seamlessly integrate into urban life while still incorporating outdoor elements and trendy tastes.

Therefore, at the beginning of this year, the more suitable urban lifestyle fashion style, "Urbancore," immediately caught the attention of the young and became a new trend in the fashion world.

2. How does Urbancore become famous?

Tired of the meticulously planned and deliberate beauty of dressing up, Urbancore offers a style where one can effortlessly don outdoor-inspired pieces anytime, anywhere, allowing urban women to freely navigate various life situations.

As urban dwellers have a wider range of options for after-work and weekend activities, and as the outdoor lifestyle gradually becomes a way of life, deciding what to wear has become something that requires careful consideration.

Urbancore, which balances functionality and trendiness, has emerged at the right time, providing a perfect answer.

Compared to the hardcore functionality of the Gorpcore style and the emphasis on camping and hiking in the urban outdoor style, Urbancore, as a style of outdoor dressing, allows young people to effortlessly navigate diverse life scenarios, be it in the city or the outdoors.

3. How to wear Urbancore?

Example 1: The windbreaker

• The high-quality fabric with features such as windproofing, breathability, and quick-drying, thanks to "new clothing technology," eliminates the dilemma of what to wear during unpredictable spring weather.

• With a windbreaker and rain pants, one can even venture out in the rain without the need for an umbrella.

Example 2: A pair of well-fitted hiking shoes

• They not only provide protection and support for the feet during outdoor activities but also offer features like waterproofing, breathability, and slip resistance.

• These characteristics ensure comfortable feet during daily commutes, reducing the burden of prolonged standing.

Example 3: Vibrant colors are a prominent feature of Urbancore

• Actually stem from the inherent safety requirements of outdoor activities. The brighter the colors, the easier it is for outdoor enthusiasts to be noticed and identified in potentially dangerous situations.

Indeed, Urbancore can be blended with various fashion styles such as vintage, Japanese-inspired, or American styles. This allows ordinary individuals to effortlessly incorporate Urbancore elements into their outfits, sparking a unique and personal fashion expression.

Urbancore as a more design-oriented and everyday outdoor fashion style has also achieved a breakthrough in visual aesthetics. It successfully blends outdoor elements with fashion, creating a harmonious fusion where outdoor and style come together.