Boobs, the girls, breasts. Every day, women need to strap themselves into a garment called "the bra” to give breasts unconditional support. As we all know, bras have been invented for more than 100 years now. With the development of bras, people are no longer satisfied with their basic covering function. They started to add more and more expectations on bras: it needs to be pretty; it needs to be supportive. Just like how the world increasing more anticipation on women. From that time, women started to buy bras for various kinds of reasons, but none of them are directly related to comfort. 

What we expect from our bras is a metaphor for what the world expects of us.

According to the studies about lingerie, 

• 80% of women are wearing the wrong bra size.  

• 59% of women said their bra caused back, shoulder, or neck pain.

• 75% of female marathon runners have at least one fit issue with their sports bra that causes discomfort.

"Most women may have mistakenly settled on a size, thinking that's just what they are when they could be wrong and missing out on a world of comfort and far superior support as a result.”

For example, most people think 38A, 36B, 34C, and 32D are completely different sizes. However, they're all the same size. These sizes all accommodate the same size breast; they just do it with a shorter or longer underband. Another misunderstanding is the majority of women thought that they need to confirm their cup size first and then just need to figure out the girth of the ribcage. Wrong again. A 38D, 36D, 34D, and 32D have absolutely nothing in common. They don't fit the same size breast or ribcage.

Women usually labeled themselves with a fixed bra size, especially a cup size: "I'm just an A." "I'm a solid B." "I'm a D." In fact, due to women’s physiological structure, the size of the breast is easily changed, especially during menstruation. Thus, the reason why are 80% of women wear the wrong bra size is that most women have no idea how messed up bra sizing. In fact, bras don't fit the way jeans fit. They aren't sized like any other type of clothing: there isn't just one size that fits.

That’s why ubras has creatively launch the one size lingerie. 

Ubras has simplified the traditional bras size system to S M L XL size which is easier for women to choose and buy a suitable bra for themselves. As a brand known for high-quality lingerie, even if it is the same design, bras will make relatively slight adjustments to different sizes of bras. Comfort is the primary reason for women to wear bras, so Ubras aims to provide cozy and suitable support for different types of breasts. The newest design of underwear has adopted new technology and upgraded the support capacity and ensured the stability of the underwear.

Moreover, it also abandoned hard objects such as steel rims and glue bones and changed the buckle-style bra design. It has continuously upgraded and adjusted its design to make underwear closer to women’s simple demands”simple, comfort, easy to wear”.

Freedom and comfort always are the bottom line of fashion and beauty.

The ideas about women have changed a lot in the past 100 years, so maybe bras should change too. Bras, as the closest clothing to the skin, its design should focus more on comfort level rather than color or pattern. Under the prerequisite of freedom and comfort, women will have more energy to further pursue fashion and beauty. It should not become an icon for the status quo. It’s time to challenge and starts at chest level. Because for far too long, the very thing that's supposed to lift us up has let women down.

All statistics and information from

TEDxKCWomen| Laura Tempesta | You’ll never look at a bra the same way again

By 20XX

May 30, 2023